Fall is a time of change and with that change comes a new set of seasonal scents. The crisp air, the earthy smell of fallen leaves, and the sweet aroma of pumpkin spice all evoke strong emotions in many people. But why do these scents have such a powerful effect on us?
The Science of Smell
Smell is a unique sense that is closely linked to our memories and emotions. When we smell something, the scent travels through our nose directly to our brain’s olfactory bulbs. These bulbs are connected to the amygdala, which is responsible for processing emotions, and the hippocampus, which is responsible for memory formation.
As a result, when we smell something, it can trigger memories and emotions that are associated with that scent. For example, if you smell fresh-baked cookies, you might be reminded of your grandmother’s kitchen and the feeling of comfort and love that you felt there.
The Scents of Fall
So what exactly are the scents of fall that trigger such strong emotions in so many people? Here are a few examples:
- Fallen leaves: The earthy smell of fallen leaves is caused by the decomposition of the leaves’ chlorophyll. This process releases a number of different compounds, including terpenes and isoprenoids. These compounds are also found in essential oils, which is why the smell of fallen leaves is often described as being calming and relaxing.
- Pine trees: The piney smell of pine trees is caused by a compound called pinene. Pinene is a sap-like resin that is found in conifers and pine trees. It has a number of different benefits, including reducing stress and anxiety.
- Pumpkin spice: Pumpkin spice is a blend of spices that is commonly used in fall baking. The spices in pumpkin spice include cinnamon, nutmeg, cloves, and allspice. These spices are all known for their warming and comforting properties.
Autumn Scents: Energize Staff, Decrease Stress, and Increase Sales
Companies are taking advantage of fall by using scent marketing to improve their workplaces and boost sales. Here are a few ways you can use autumn scents to energize your staff, decrease stress, and increase sales:
- Energize Your Staff with Cinnamon: Cinnamon has been shown to improve cognitive function, invigorate the senses, and reduce drowsiness and irritability. Hospitals are using the scent of cinnamon to keep their employees alert and engaged during long shifts.
- Decrease Stress with Nutmeg: Nutmeg’s sweet and earthy aroma has been shown to relieve stress and enhance memory. It has also been found to lower anxiety, tension, and anger as well as increase calmness, relaxation, and happiness.
- Increase Sales with Vanilla or Pine: Warm scents such as vanilla and pine have been proven to make shoppers spend more. A study published by the American Marketing Association found that people spent about 20% more when exposed to a simple orange scent as opposed to a more complex scent concoction.
Here are some ideas for how to use autumn scents in your workplace:
- Use a diffusion scent machine to disperse fragrances throughout your office.
- Place floral arrangements with cinnamon sticks, cloves, and pine cones in key areas, such as the lobby, break room, and conference rooms.
- Provide employees with essential oils to use at their desks or in their workspaces.
By using autumn scents in your workplace, you can create a more positive and productive environment for your employees and customers.
How to Make the Most of Seasonal Scents
There are a number of ways to make the most of seasonal scents. Here are a few ideas:
- Get outside. One of the best ways to experience the scents of fall is to get outside. Take a walk in the park, go for a hike in the woods, or simply sit on your porch and enjoy the fresh air.
- Use essential oils. Essential oils are a great way to bring the scents of fall into your home or business. You can add a few drops of essential oil to a diffuser.
- Bake fall treats. Baking fall treats is a great way to fill your home with the delicious scents of the season. Try baking pumpkin pie, apple crisp, or cinnamon cookies.
The scents of fall can have a powerful effect on our emotions. By taking the time to appreciate these scents, we can create new memories and traditions that we will cherish for years to come.
The team at Nivtop Creations can consult with you to place the most attractive arrangements and plants in your business for the fall season – and care for them! Call today to schedule your no cost consultation. 813-382-6803